House of Florence
Creating a sexy, sophisticated sense of whimsy.
spatial planning, INTERIOR ARCHITECTURE, 3D modeling and rendering (vray), BUSINESS STRATEGY AND BRANDING
The concept for this flagship jewelry store arises from the idea of true love, which often comes from fairytales. Interior elements incorporate various notions of romanticism and whimsy translated into sophisticated interior details. Project scope includes branding development, along with interior standards of performance and design for the jewelry chainstore.